It’s been an exciting year and a half at Fly Fishing Crazy, to say the least. I’ve been working hard to publish one of the best on-line Fly Shops where my customers feel comfortable browsing the many pages and products I have been able to assemble. My website www.flyfishingcrazy.com has been up and running for a little over a year and a half.
I began this humble venture as a means of supplementing my retirement income, so I can take a fly fishing trip or two. My goals were modest… a couple hundred bucks a month, clear profit, means a lot. Not being able to afford a Brick & Mortar store and stock thousands of dollars in inventory on my retirement income, I started cold calling all the major companies in the industry and asked if they would consider me as a dealer and, more importantly, if they would drop ship directly to my customers. No after No seemed to be the theme. Now, I understand that these companies need to protect the interest of their Fly Shop dealers, but how about giving the little guy (and I’m not talking physical) a break! Not being a quitter, I decided to call Brian at Elkhorn Fly Rod and Reel. I had been fishing a 9’0″ 3wt Elkhorn Traveler rod and T1 reel for 8 years and it was always one of my favorite outfits (and still is today). Brian has a small fly shop in Loveland, CO (recently moved to a larger and better location) and carries his own line of Fly Rods and Fly Reels. Brian was apprehensive at first, but I finally persuaded him that, although I couldn’t guarantee him any volume, an occasional sale is a sale. I must have perfected my sales pitch by then. Since I live in Colorado, I decided to concentrate locally on adding additional vendors. Rocky at Stone Creek in Greeley, CO must have felt sorry for me, too, and said yes. He gave me the name of a custom rod builder in Wellington, CO, Terry Johnson of TL Johnson Companies. I called Terry and found out that he has been in the business of building fly rods for over 25 years and knows more people in the industry than you can shake a stick at. Right away he said, sure a sale is a sale. Come to find out, he owns Fish Creek Rods as well. I just scored on a High End fly rod line but a really sweet import line as well.
That was enough to get started loading products and categories on my site. The business model I choose affords me low overhead and means I can offer competitive pricing and Free U.S. Shipping on all my products. I began with just Fly Rods and Fly Reels from Elkhorn, Stone Creek, Fish Creek and TL Johnson. As I visited local fly shops, I noticed that, in addition to the apparel and terminal tackle for fly fishing, they all carried books and fish art. So my next target was the art. I called Mike Savlen at Savlen Studios in NH and got permission to sell his Giclee prints of Saltwater Fish. Then in September I was able to sneak into the Fly Fishing Retailer’s Show in Denver and met Derek DeYoung of Livingston, MT, Matt Schliske in Fort Collins, CO and Vincent Su from Littleton, CO. I was able to add Derek’s freshwater artwork to compliment Mike’s and was amazed at the parachute flies Vincent tied with his patented 720-Vise, so I schmoozed him into letting me add his fly vise to my pages. Matt Schliske and his Rattlesnake Creek Krew buddies make some of the most gorgeous Bamboo Fly Rods you could ever lay your eyes on, and they cast as good as they look. Matt is a custom bamboo maker, but he has 4 standard models that I got permission to post on my site. Things are looking up!
I met a guy on Facebook, Joe Mahler, who is a graphic Illustrator. I sent him a message asking how much he charges for a custom Logo. He replied back with “between $1000 and $1200″. I gave a big hard swallow and replied back that, although I couldn’t afford that at the time, I really liked his work and would keep him in mind. About 3 weeks later, I got a FB message from Joe saying he had been looking at my site and he thought it was ‘Screaming for something CRAZY’ (do ‘ya think?) and that he had doodled a sketch and asked if I would want to look at it. I replied back with “Sure, but I still can’t afford it”. He emailed me the black and white sketch and said that, in his mind, there was nothing crazier than a fly fishing bear. Right below that, he said he would be interested in taking a TL Johnson Fiberglass rod in exchange. –SCORE– I couldn’t turn that deal down and that is where my Crazy Bear and Crazy Rainbow came from. The full logo is now available on my adult Tees and the Crazy Bear and Crazy Rainbow are available on kids Tees.
I met my next three artists on FB. Rob “Fishbone” Goins does some amazing aluminum fish sculptures, mostly saltwater, but his son in NC is doing freshwater aluminum fish sculptures and I am working on him at the moment. Rebecca Haydock and A.D. Maddox offer Giclee fish, and fishing scene, prints.
Last fall, I met Nathan Stodghill on FB and he introduced me to Project Healing Waters Fly Fishing. I started volunteering at the Denver VA hospital, teaching Disabled Vets how to tie flies, cast a fly rod and taking them out fishing. I mentioned to Terry Johnson that a couple of us volunteers wanted to hold a rod building class for the Vets and he donated a pile of out of production fly rod blanks and some guides. Matt White a local member of the Fly Rod Builder’s Guild, took the lead on the class and we had 8 Vets build there own rods. Stone Creek gave me a deal on rod tubes with reel pouch, David Brittain called Lamson and got reels donated and we took the guys out to a private ranch with 9 stocked lakes and a mile of stream to try them out. This year, I added a new vendor Shane Gray, Graywolf Productions, in MI. He builds custom bamboo and fiberglass rods, but he volunteered to build a custom graphite rod for us to raffle off for Project Healing Waters. Matt White also custom built one of the blanks from Terry and that will be raffled as well in January at the Denver Fly Fishing Show.
The Denver chapter of Project Healing Waters had a booth at this year’s Fly Fishing Retailer’s Show which I worked part-time. My time has been limited, since August, because of health related issues in the family, but I was able to work the show and meet some new vendors. I met Mike Westfall, owner of Blue Ribbon Nets. He is making some beautiful, 4 wood construction, fishing nets with standard mesh or rubber net. His Jacklin Guide model with rubber net compares favorably with Brodin nets.
All in all, it’s been a great 18 months. It’s a tough bunch of businesses to compete with, especially on the Web. Try doing a Google search for “fly rod blanks”. You’ll find me on page 1. I’m still trying to find my niche, but with a name like FlyFishingCrazy.com in the fly rod business, how can I go wrong? Kinda rolls of the tongue like MacDonalds and Hamburgers.
If you want affordable quality at Crazy prices, check me out and watch for future additions.
Tight Lines——–<*))))><
Larry Snyder
http://www.flyfishingcrazy.com
larry@flyfishingcrazy.com











